Free Beer for Cycling
This, as BBC news correspondents report, is how the Italian city of Bologna is getting people to leave their cars behind.
Eco-friendly commuting is in and driving is out, as environmental concerns continue to grow worldwide. Bologna, a city in northern Italy, is encouraging its citizens to ditch cars with a new green initiative. The secret sauce? Giving them cool perks, such as beer, when they engage in sustainable practices.
According to BBC, Bologna is rewarding people with free beer for riding their bikes, taking public transportation, or walking. With a smartphone app called Bella Mossa (Good Job), they can rack up points to spend on beer, ice cream, or movie tickets when they engage in non-pollutive commuting.
Getting started on the app is very easy. All you have to do is download the “Better Points” app on your smartphone, log in your eco-friendly journeys, and swap points for rewards throughout the city. You can redeem points at more than 100 local businesses in Bologna, making it great for times when you want a drink or snack during the day. Plus, for some fun competition, you can compare your sustainable progress with other people on the app.
So, how can this app track your sustainable commuting? A GPS tracker logs in your mileage and you can see how much carbon dioxide you save on your trips. The one downside is that you can only log in four green journeys every day, but you’ll enjoy earning points on a continuous basis.
Developed by urban planner Marco Amadori last year, Bella Mossa aims to promote greener travel in the Bologna vicinity. In 2017, the app recorded 2.2 million miles of eco-friendly journeys in the city. More than 5,000 people have also used the app to claim rewards as well. With funding from the local Bologna government and the EU, Bella Mossa can continue its positive impact on people and the environment.